{"version":"1.0","provider_name":"Skarr Kommunikasjon","provider_url":"https:\/\/skarr.no","author_name":"stiferk","author_url":"https:\/\/skarr.no\/author\/stiferk\/","title":"Hva signaliserer fargene rundt oss, og finnes det egentlig gutte- og jentefarger?","html":"[vc_row row_height_percent=\"0\" back_color=\"color-jevc\" overlay_alpha=\"50\" gutter_size=\"3\" column_width_percent=\"100\" shift_y=\"0\" z_index=\"0\"][vc_column column_width_percent=\"70\" gutter_size=\"3\" style=\"dark\" overlay_alpha=\"50\" shift_x=\"0\" shift_y=\"0\" shift_y_down=\"0\" z_index=\"0\" medium_width=\"0\" mobile_width=\"0\" width=\"1\/1\"][vc_single_image media=\"87253\" media_width_percent=\"100\" uncode_shortcode_id=\"517282\"][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-160206\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" medium_visibility=\"yes\" mobile_visibility=\"yes\" uncode_shortcode_id=\"959281\" text_color_type=\"uncode-palette\"]Hva signaliserer fargene rundt oss, og finnes det egentlig gutte- og jentefarger?<\/span>[\/vc_custom_heading][vc_empty_space empty_h=\"2\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"bigtext\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" desktop_visibility=\"yes\" uncode_shortcode_id=\"792216\" text_color_type=\"uncode-palette\"]Hva signaliserer<\/span>\r\n fargene rundt oss,<\/span>\r\nog finnes det egentlig<\/span>\r\ngutte- og jentefarger?<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"142454\"]\r\n

Av Stian Ferkingstad. 08.06.2022<\/p>\r\n[\/vc_column_text][vc_empty_space empty_h=\"1\" mobile_visibility=\"yes\"][vc_custom_heading text_font=\"font-124474\" text_size=\"h1\" text_weight=\"400\" css_animation=\"left-t-right\" medium_visibility=\"yes\" mobile_visibility=\"yes\" uncode_shortcode_id=\"166135\"]Hvilken f\u00f8lelse fremmer fargen bl\u00e5? Himmel og glede, eller tristhet og melankoli \u00abthe blues\u00bb? Svaret er begge deler, og alt avhenger av kontekst, plassering og kanskje til og med kultur. Det finnes mange kilder og studier rundt farger og hvordan de p\u00e5virker oss. Fargepreferanser varierer for eksempel ikke bare mellom kulturer, men ogs\u00e5 p\u00e5 tvers av kj\u00f8nn.[\/vc_custom_heading][vc_custom_heading heading_semantic=\"h1\" text_font=\"font-124474\" text_size=\"h1\" text_weight=\"400\" css_animation=\"left-t-right\" desktop_visibility=\"yes\" uncode_shortcode_id=\"156144\"]\r\n

Hvilke f\u00f8lelse fremmer for eksempel fargen bl\u00e5? himmel og glede, eller tristhet og melankoli \u00abthe blues?\u00bb. Svaret er begge deler, og alt avhenger av kontekst, plassering og kanskje til og med kultur. Det fins mange kilder og studier rundt farger og hvordan de p\u00e5virker oss. Fargepreferanser varierer for eksempel\u00a0 <\/span>ikke bare mellom kulturer, men ogs\u00e5 p\u00e5 tvers av kj\u00f8nn.<\/p>\r\n[\/vc_custom_heading][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"974648\" text_color_type=\"uncode-palette\"]Finnes det gutte- og jenterfarger?\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"111138\"]\r\n

Et kjent eksempel er tanken vi har om at bl\u00e5tt er for gutter og rosa er for jenter. Hvorfor er det s\u00e5nn? Dette er skapt helt og holdent av markedsf\u00f8rere. F\u00f8r andre verdenskrig var faktisk dette snudd helt p\u00e5 hodet. En artikkel fra juni 1918 fra fagpublikasjonen Earnshaw's Infants' Department sa at \u00abDen generelt aksepterte regelen er rosa for guttene og bl\u00e5 for jentene. \u00c5rsaken er at rosa, som er en mer bestemt og sterkere farge, passer bedre for gutten, mens bl\u00e5tt, som er mer delikat og rolig, er penere for jenta\u00bb. F\u00f8rst p\u00e5 70- og 80-tallet ble rosa synonymt med jenter og bl\u00e5tt med gutter. Dette var et resultat av at markedsf\u00f8rere laget kj\u00f8nnsbaserte fargepaletter. Derfor m\u00e5 foreldre n\u00e5 f\u00f8rst handle alle de rosa produktene i verden til jentebabyen, for s\u00e5 \u00e5 begynne p\u00e5 nytt med bl\u00e5tt n\u00e5r deres andre (eventuelle) barn blir en gutt. Et stykke genial markedsf\u00f8ring der alts\u00e5! Forskning viser ogs\u00e5 at det er forskjeller p\u00e5 tvers av kj\u00f8nn; menn foretrekker generelt dristige farger mens kvinner har en tendens til \u00e5 foretrekke mykere farger.<\/p>\r\n[\/vc_column_text][vc_single_image media=\"87265\" media_width_percent=\"60\" uncode_shortcode_id=\"105426\"][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"199690\" text_color_type=\"uncode-palette\"]Hvorfor er det viktig med farger i markedsf\u00f8ring?\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"110884\"]I f\u00f8lge denne studien<\/a> bestemmer forbrukerne seg innen 90 sekunder etter deres f\u00f8rste interaksjon med et produkt eller mennesker. Rundt 62-90% av denne vurderingen er basert p\u00e5 farger! For eksempel vil en flaske shampoo laget spesielt for blondt h\u00e5r sannsynligvis ikke fungere like godt i en brun flaske som i en gul eller gull flaske. I dette tilfellet skildrer fargen ogs\u00e5 funksjonaliteten til produktet, men i andre tilfeller kan den skildre personligheten. Det passer for eksempel naturligvis bedre for merkevaren John Deere med knall gr\u00f8nne traktorer enn pastellrosa.[\/vc_column_text][vc_single_image media=\"87269\" media_width_percent=\"60\" uncode_shortcode_id=\"688424\"][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"722710\" text_color_type=\"uncode-palette\"]Hvilken farger skal vi velge?\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"305503\"]\r\n

Kort fortalt oppfatter vi og reagerer vi ulikt p\u00e5 farger, men forskning har gitt oss noen grunnprinsipper som stort sett gjelder for alle og som vi kan ta utgangspunkt i. I riktig kontekst oppfatter og f\u00f8ler vi forskjellen mellom kalde og varme farger, lyse og m\u00f8rke, klare og matte. Farger som skiller seg ut er mest minneverdige.<\/p>\r\n[\/vc_column_text][vc_column_text uncode_shortcode_id=\"363963\"]\r\n

Her er de ulike assosiasjonene fargene kan gi oss:<\/p>\r\n[\/vc_column_text][vc_empty_space empty_h=\"2\"][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-482803\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"293445\" icon_color_type=\"uncode-palette\" title=\"Bl\u00e5\"]\r\n

er favorittfargen nummer en p\u00e5 globalbasis. Symboliserer fred, tillit, intelligens, renhet og sikkerhet.\u00a0<\/span><\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-878846\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"498900\" icon_color_type=\"uncode-palette\" title=\"Gr\u00f8nn\"]\r\n

\u00a0representerer natur, vekst, fruktbarhet, helse og renhet.<\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-912234\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"243706\" icon_color_type=\"uncode-palette\" title=\"R\u00f8d\"]\r\n

signaliserer lyst, anger, action og eventyr. Brukes ofte som stoppeffekt og ved salg.\u00a0<\/span><\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-gyho\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"136990\" icon_color_type=\"uncode-palette\" title=\"Gr\u00e5\"]\r\n

n\u00f8ytral og rolig, gir en f\u00f8lelse av tidl\u00f8shet, soliditet, konservativ og tillitsfull. \u00a0<\/span><\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-192233\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"211424\" icon_color_type=\"uncode-palette\" title=\"Gul\"]\r\n

er glad, optimistisk, kreativ og morsom. Vekker oppmerksomheten til forbrukerne mer enn andre farger.<\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-xsdn\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"137215\" icon_color_type=\"uncode-palette\" title=\"Hvit\"]\r\n

\u00a0signaliserer renhet, fredfullt, ro og godhet.<\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-131957\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"122628\" icon_color_type=\"uncode-palette\" title=\"Lilla\"]\r\n

signaliserer visdom, mystikk, kreativitet og magi. Har en beroligende effekt.<\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-160908\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"160447\" icon_color_type=\"uncode-palette\" title=\"Oransje\"]\r\n

gir en energisk, g\u00f8yal, eventyrlig og varm f\u00f8lelse. Kan ogs\u00e5 virke aggressiv.\u00a0<\/span><\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-196986\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"149908\" icon_color_type=\"uncode-palette\" title=\"Rosa\"]\r\n

gir uttrykk for romanse, fruktbarhet og feminitet.<\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-prif\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"171813\" icon_color_type=\"uncode-palette\" title=\"Sort\"]\r\n

symboliserer troverdighet, profesjonalitet og makt. Brukes ofte til luksusprodukter.\u00a0<\/span><\/p>\r\n[\/vc_icon][vc_icon position=\"left\" icon=\"fa fa-circle\" icon_color=\"color-764714\" size=\"fa-4x\" text_size=\"h2\" uncode_shortcode_id=\"209617\" icon_color_type=\"uncode-palette\" title=\"Brun\"]\r\n

signaliserer trygghet og stabilitet. Fargen gir assosiasjoner til jord og natur.\u00a0<\/span><\/p>\r\n[\/vc_icon][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_column_text uncode_shortcode_id=\"793385\"]\r\n

Riktig fargevalg kan \u00e5penbart gi deg en fordel i markedsf\u00f8ringssammenheng, derfor er det lurt \u00e5 tenke n\u00f8ye gjennom fargevalgene du tar i markedsf\u00f8ringen. Lykke til med valget.<\/p>\r\n[\/vc_column_text][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_column_text uncode_shortcode_id=\"249535\"]\r\n

Kilder:<\/p>\r\n

https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00251740610673332\/full\/html<\/a><\/p>\r\n

https:\/\/www.smithsonianmag.com\/arts-culture\/when-did-girls-start-wearing-pink-1370097\/<\/a><\/p>\r\n

https:\/\/visual.ly\/community\/Infographics\/business\/what-colors-should-you-use-marketing<\/a>\u00a0<\/span><\/span><\/p>\r\n[\/vc_column_text][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_row_inner row_inner_height_percent=\"0\" overlay_alpha=\"50\" gutter_size=\"3\" shift_y=\"0\" z_index=\"0\" mobile_visibility=\"yes\" limit_content=\"\" uncode_shortcode_id=\"380127\"][vc_column_inner column_width_percent=\"100\" position_vertical=\"middle\" gutter_size=\"3\" overlay_alpha=\"50\" shift_x=\"2\" shift_y=\"0\" shift_y_down=\"0\" z_index=\"0\" medium_width=\"0\" mobile_width=\"0\" width=\"1\/2\" uncode_shortcode_id=\"169781\"][vc_single_image media=\"86852\" media_width_percent=\"80\" alignment=\"right\" css_animation=\"left-t-right\" uncode_shortcode_id=\"153545\"][\/vc_column_inner][vc_column_inner column_width_percent=\"100\" position_vertical=\"middle\" gutter_size=\"3\" style=\"dark\" overlay_alpha=\"50\" shift_x=\"-2\" shift_y=\"0\" shift_y_down=\"0\" z_index=\"2\" align_medium=\"align_center_tablet\" medium_width=\"0\" align_mobile=\"align_left_mobile\" mobile_width=\"0\" width=\"1\/2\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-739966\" text_weight=\"500\" css_animation=\"right-t-left\" animation_speed=\"400\" mobile_visibility=\"yes\" uncode_shortcode_id=\"133370\" text_color_type=\"uncode-palette\"]Rett fra<\/span>\r\ndr\u00f8velen<\/span>[\/vc_custom_heading][vc_empty_space empty_h=\"1\" desktop_visibility=\"yes\"][vc_custom_heading heading_semantic=\"p\" text_font=\"font-124474\" text_size=\"bigtext\" text_weight=\"400\" text_height=\"fontheight-357766\" text_space=\"fontspace-781688\" css_animation=\"bottom-t-top\" animation_speed=\"400\" animation_delay=\"400\" uncode_shortcode_id=\"197968\"]En blogg fra reklamebyr\u00e5et Skarr Kommunikasjon om nytt og nyttig innen markedsf\u00f8ring og design. Laget for deg som produserer eller handler markedsf\u00f8ring. Eller som har interesse for design og kommunikasjon. Her vil du finne artikler med tips, trender og nyheter innen v\u00e5r bransje. Meld deg gjerne p\u00e5 nyhetsbrevet s\u00e5 f\u00e5r du de siste artiklene direkte p\u00e5 mail.[\/vc_custom_heading][vc_button radius=\"btn-circle\" outline=\"yes\" border_width=\"0\" css_animation=\"bottom-t-top\" animation_speed=\"600\" link=\"url:https%3A%2F%2Fzocial.no%2F\" uncode_shortcode_id=\"959648\"]Les mer om Zocial - digital markedsf\u00f8ring[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=\"0\" overlay_alpha=\"50\" gutter_size=\"3\" shift_y=\"0\" z_index=\"0\" desktop_visibility=\"yes\" medium_visibility=\"yes\" limit_content=\"\" uncode_shortcode_id=\"633194\"][vc_column_inner column_width_percent=\"100\" position_vertical=\"middle\" gutter_size=\"3\" overlay_alpha=\"50\" shift_x=\"2\" shift_y=\"0\" shift_y_down=\"0\" z_index=\"0\" medium_width=\"0\" mobile_width=\"0\" width=\"1\/1\" uncode_shortcode_id=\"169781\"][vc_single_image media=\"86898\" media_width_percent=\"100\" alignment=\"right\" css_animation=\"left-t-right\" uncode_shortcode_id=\"143134\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"bigtext\" text_weight=\"500\" css_animation=\"right-t-left\" animation_speed=\"400\" desktop_visibility=\"yes\" medium_visibility=\"yes\" uncode_shortcode_id=\"601835\" text_color_type=\"uncode-palette\"]Rett fra<\/span>\r\ndr\u00f8velen<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\"p\" text_font=\"font-124474\" text_size=\"bigtext\" text_weight=\"400\" text_height=\"fontheight-357766\" text_space=\"fontspace-781688\" css_animation=\"bottom-t-top\" animation_speed=\"400\" animation_delay=\"400\" uncode_shortcode_id=\"386810\"]En blogg fra reklamebyr\u00e5et Skarr Kommunikasjon om nytt og nyttig innen markedsf\u00f8ring og design. Laget for deg som produserer eller handler markedsf\u00f8ring. Eller som har interesse for design og kommunikasjon. Her vil du finne artikler med tips, trender og nyheter innen v\u00e5r bransje. Meld deg gjerne p\u00e5 nyhetsbrevet s\u00e5 f\u00e5r du de siste artiklene direkte p\u00e5 mail.[\/vc_custom_heading][vc_button radius=\"btn-circle\" outline=\"yes\" border_width=\"0\" css_animation=\"bottom-t-top\" animation_speed=\"600\" link=\"url:https%3A%2F%2Fzocial.no%2F\" uncode_shortcode_id=\"122189\"]Les mer om Zocial - digital markedsf\u00f8ring[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\"0\" override_padding=\"yes\" h_padding=\"4\" top_padding=\"4\" bottom_padding=\"2\" back_color=\"color-jevc\" overlay_alpha=\"50\" gutter_size=\"3\" column_width_percent=\"100\" shift_y=\"0\" z_index=\"0\" mobile_visibility=\"yes\" uncode_shortcode_id=\"993417\" back_color_type=\"uncode-palette\" row_name=\"rettfradrovelen\"][vc_column column_width_percent=\"55\" position_vertical=\"bottom\" gutter_size=\"3\" overlay_alpha=\"50\" shift_x=\"0\" shift_y=\"0\" shift_y_down=\"0\" z_index=\"0\" medium_width=\"0\" mobile_width=\"0\" 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