{"version":"1.0","provider_name":"Skarr Kommunikasjon","provider_url":"https:\/\/skarr.no","author_name":"stiferk","author_url":"https:\/\/skarr.no\/author\/stiferk\/","title":"Mobilrettede videoannonser fanger oppmerksomheten","html":"[vc_row row_height_percent=\"0\" back_color=\"color-jevc\" overlay_alpha=\"50\" gutter_size=\"3\" column_width_percent=\"100\" shift_y=\"0\" z_index=\"0\"][vc_column column_width_percent=\"70\" gutter_size=\"3\" style=\"dark\" overlay_alpha=\"50\" shift_x=\"0\" shift_y=\"0\" shift_y_down=\"0\" z_index=\"0\" medium_width=\"0\" mobile_width=\"0\" width=\"1\/1\"][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-445851\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" medium_visibility=\"yes\" mobile_visibility=\"yes\" uncode_shortcode_id=\"210708\" text_color_type=\"uncode-palette\"]<span style=\"background-color: #ffffff;\">Fang oppmerksomheten med mobilrettede videoannonser<\/span>[\/vc_custom_heading][vc_empty_space empty_h=\"1\" mobile_visibility=\"yes\"][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-160206\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" desktop_visibility=\"yes\" uncode_shortcode_id=\"185885\" text_color_type=\"uncode-palette\"]<span style=\"background-color: #ffffff;\">Fang oppmerksomheten med mobilrettede videoannonser<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"705012\"]\r\n<p class=\"p1\">Av Stian Ferkingstad. 01.28.2022<\/p>\r\n[\/vc_column_text][vc_empty_space empty_h=\"1\" mobile_visibility=\"yes\"][vc_custom_heading text_font=\"font-124474\" text_weight=\"400\" css_animation=\"left-t-right\" medium_visibility=\"yes\" mobile_visibility=\"yes\" uncode_shortcode_id=\"718047\"]\r\n<h2 class=\"p1\">Videoannonser i sosiale medier kan v\u00e6re veldig effektivt n\u00e5r det blir gjort riktig. Under har vi samlet fire tips som en b\u00f8r tenke p\u00e5 n\u00e5r de skal produseres.<span class=\"Apple-converted-space\">\u00a0<\/span><\/h2>\r\n[\/vc_custom_heading][vc_empty_space empty_h=\"3\" mobile_visibility=\"yes\"][vc_custom_heading text_font=\"font-124474\" text_weight=\"400\" css_animation=\"left-t-right\" desktop_visibility=\"yes\" uncode_shortcode_id=\"236294\"]\r\n<p class=\"p1\">Videoannonser i sosiale medier kan v\u00e6re veldig effektivt n\u00e5r det blir gjort riktig. Under har vi samlet fire tips som en b\u00f8r tenke p\u00e5 n\u00e5r de skal produseres.<\/p>\r\n[\/vc_custom_heading][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-155944\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"701961\" text_color_type=\"uncode-palette\"]<span style=\"background-color: #ffffff;\">TIPS 1. DET VIKGITSTE F\u00d8RST\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"770630\"]\r\n<p class=\"p1\">Den mest appellerende delen av videoen din b\u00f8r helst komme i de aller f\u00f8rste sekundene. Dette for \u00e5 vekke interesse til de som scroller nedover. Pass ogs\u00e5 \u00e5 vise frem merkevareideniteten din raskt slik at publikum oppfatter hvem budskapet kommer fra med en gang.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\r\n[\/vc_column_text][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-155944\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"102665\" text_color_type=\"uncode-palette\"]<span style=\"background-color: #ffffff;\">TIPS 2. SHORT AND SWEET\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"196882\"]\r\n<p class=\"p1\">En b\u00f8r ikke lage videoannonser som er lengre enn 15 sekunder. Da er det betydelig st\u00f8rre sjans for at publikum blir med hele veien til slutten av videoen. Videoannonser som er 15 sekunder eller kortere kan ogs\u00e5 brukes<span class=\"Apple-converted-space\">\u00a0 <\/span>p\u00e5 Instagram og Facebook stories. Blir de lengre m\u00e5 de stykkes opp.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\r\n[\/vc_column_text][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-155944\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"743041\" text_color_type=\"uncode-palette\"]<span style=\"background-color: #ffffff;\">TIPS 3. BRUK ET PRAKTISK FORMAT\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"402785\"]\r\n<p class=\"p1\">Vertikal eller kvadratiske videoer fungerer best p\u00e5 flest flater. S\u00f8rg for at det brukes h\u00f8y oppl\u00f8sning p\u00e5 alle elementene i videoen og at alt passer til budskapet i statusfeltet.<span class=\"Apple-converted-space\">\u00a0<\/span>Sterke, friske farger som gir god kontrast fanger publikums oppmerksomhet.<\/p>\r\n[\/vc_column_text][vc_custom_heading text_color=\"color-jevc\" text_font=\"font-134931\" text_size=\"fontsize-155944\" text_weight=\"500\" css_animation=\"bottom-t-top\" animation_speed=\"600\" uncode_shortcode_id=\"839807\" text_color_type=\"uncode-palette\"]<span style=\"background-color: #ffffff;\">TIPS 4. N\u00c5R HADDE DU P\u00c5 LYD SIST?\r\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\"730188\"]\r\n<p class=\"p1\">Bruk tekst, grafikk og undertekster der det er mulig. Publikum velger stort sett \u00e5 se videoer med lyden av i de fleste situasjoner p\u00e5 sosiale medier.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\r\n[\/vc_column_text][vc_single_image media=\"86630\" media_width_percent=\"100\" uncode_shortcode_id=\"160453\"][vc_custom_heading text_font=\"font-124474\" text_weight=\"400\" css_animation=\"left-t-right\" medium_visibility=\"yes\" mobile_visibility=\"yes\" uncode_shortcode_id=\"902968\"]\r\n<h4 class=\"p1\">Skarr hjelper det med b\u00e5de drift og annonsekampanjer p\u00e5 sosiale medier. Ta kontakt med oss for en uforpliktende prat. <span class=\"Apple-converted-space\">\u00a0<\/span><\/h4>\r\n[\/vc_custom_heading][vc_empty_space empty_h=\"2\"][vc_custom_heading text_font=\"font-124474\" text_weight=\"400\" css_animation=\"right-t-left\"]&lt;&lt; <a href=\"https:\/\/skarr.no\/homepages\/skarr2020\/\">Tilbake<\/a>[\/vc_custom_heading][vc_empty_space empty_h=\"4\"][\/vc_column][\/vc_row]","type":"rich","thumbnail_url":"https:\/\/skarr.no\/wp-content\/uploads\/2022\/01\/Skjermbilde-2022-01-28-kl.-15.18.51-150x150.png","thumbnail_width":150,"thumbnail_height":150}